CASE STUDY: TWT DEPLOYS LED SIGNAGE DISPLAY SYSTEM FOR SONOS SHOWROOM – SINGAPORE
From October 27 to 30, 2025, TWT Applied Technology and Services Pte Ltd successfully implemented a high-resolution P1.25 indoor LED signage system for the SONOS showroom in Singapore. The project aimed to elevate the visual experience, enhance brand content presentation capabilities, and deliver interactive engagement within the premium audio display space.
Showroom Concept and Project Objectives
The SONOS showroom in Singapore serves as a destination for audiophiles, where technology and aesthetics harmoniously converge. With a vision to create a modern experiential environment that synchronizes visuals, sound, and lighting, SONOS chose TWT as its LED display integration partner to amplify visual impact and strengthen brand presence at the point of sale.
TWT’s Technical Solution
Based on stringent requirements for resolution, color accuracy, and visual aesthetics, TWT designed and installed a P1.25 indoor LED signage system, optimized for each display zone.
The system includes two display modules:
- Main Display located at the central counter area – size 1920 x 480 mm, resolution 1536 x 384 px, average power consumption approximately 160W.
- Side Wall Display – size 640 x 640 mm, resolution 512 x 512 px, power consumption approximately 80W.
Both displays are managed via a central control system with independent signal connections to ensure stable performance and synchronized content playback. TWT’s technical team conducted system configuration, testing, and color calibration meticulously to guarantee sharp, smooth, and color-accurate visuals under all lighting conditions.
Installation and Calibration Process
The project was completed within a short timeframe by TWT’s LED and IT engineering team, working on-site in Singapore. The installation process prioritized three key factors: construction precision, operational stability, and rigorous pre-handover testing.
The LED modules were securely mounted within the showroom space to maintain technical safety and architectural aesthetics. Before handover, the system underwent comprehensive testing for image quality, brightness, sharpness, and pixel uniformity, followed by a 30-minute continuous run test to ensure optimal performance.
Outcomes and Added Value
Upon completion, the LED signage system became a visual centerpiece of the SONOS showroom, transforming the display area into a modern and captivating environment. The LED displays enable dynamic content presentation, allowing the brand to tell its product story through vivid, motion-based visuals, thereby enhancing customer engagement with SONOS speakers and audio devices.
Affirming TWT’s Expertise
The SONOS showroom project in Singapore further demonstrates TWT’s capabilities and reputation in delivering premium LED signage solutions for international brands. By combining technical precision, professional execution, and refined design aesthetics, TWT continues to provide outstanding visual display solutions that create immersive and emotionally engaging brand experiences.
